Monday, June 13, 2011

Statistics and Monitoring

What percentage of people click on the first listing in Google?

Only Google knows for sure, but estimates range from about 40% to 50%. AOL once released their data, which suggested that 42% click on the first listing. “Heat map” studies tend to lean more towards 50% or more.

How do I use Google alerts to monitor the SERPs?

All you have to do is get a Google account and then go to Google Alerts. There you enter the keywords you want the tool to monitor the SERPs for, choose “comprehensive,” choose the frequency you want to receive the alerts and then enter your email address where you want to receive the alerts.

Once you’ve completed those simple steps, you’ll get alerted when new pages that use your keywords appear in the search engines.

You can also use this tool to monitor your backlinks as they appear in Google. Just enter this search term into the alerts field:

Replace the above URL with your actual link, of course.

How can I track the number of backlinks I have?

There are a variety of tools available to you, such as using the Yahoo! Site Explorer, Google Webmaster tools (check the links report) and SEO Quake.

Using these tools is preferable to searching directly in Google. That’s because searching manually generally yields only a sample of the sites that are linking to your site.

Ultimately they’re all wrong! Don’t obsess about tracking these things just focus on building more.

Thursday, June 9, 2011

Lesson Six: Indexation

How do I get my site indexed?

Don’t bother submitting your site through the traditional methods. The fastest way to get a site to appear in Google’s index is to create backlinks to it. Use social bookmarking sites to create lots of easy win links from sites that are spidered regularly and submit any RSS feeds you’ve got to directories.

If you’re really keen to get indexed as fast as humanly possible –

  • Stick Adsense on your pages (even if you remove it later) as this forces Google to spider you.
  • Setup an Adwords campaign to your domain (Google has to spider you to determine your quality score).
  • Search for your domain name.
  • Perform site: and link: searches on your domain.
  • Visit your site using accounts with some of the most widespread ISPs (eg AOL) since their logs are used to find new content.
  • Email links to your site to and from a Gmail account.

How do I get my backlinks indexed?

The slow way is to wait for the search engines to naturally find them. The faster way is to ping the page after you leave a backlink. For truly fast backlinking social bookmark them or create RSS feeds with links in.

How can I tell if my site has been visited by a spider/bot?

By checking your traffic logs and statistics. Most traffic analyzing software will recognize and label the bots and spiders that crawl your site. You can also recognize these visitors manually, as the “user agent” is usually labeled something obvious, such as “Google Bot.”

Wednesday, June 8, 2011

Lesson Five: Advanced Link Building

What is link velocity?

This refers to how quickly you gain backlinks. For best results, maintain a consistent link velocity.

Most importantly don’t build a load of backlinks (especially with fast indexation techniques) and then stop. Google sees this as a news article that was interesting for a short period of time but no longer relevant so stops ranking it. “Too many links” or “links built too fast” are rarely a problem but inconsistency is.

Can I build links too fast?

Yes and no. If you’ve got a brand new domain name and you fire up some of the more powerful link spamming automation software you’ll get you domain flagged quicker than you can say, “help me my site is gone”.

If you’re building links manually or controlling your usage of serious spam software you’ll be hard pushed to build links too fast on any domain that’s already been aged a bit. Just be consistent.

If you think you can build links too fast on any site here’s an experiment for you next time you’re having a slow weekend. Go out and buy the fastest, spammiest link building software you can lay your hands on and pick a Wikipedia article that currently ranks quite well. Go nuts. All you will do is strengthen its position.

Tuesday, June 7, 2011

Lesson Four: Link Building Basics

What is a backlink?

This is when a third-party website links to your website. For example, if you write and submit an article to an article directory, then you’ll have an incoming link – a backlink -- from the directory.

The search engines prefer one-way incoming backlinks from high-quality, relevant websites.

What is anchor text?

When you create a link, the anchor text is the clickbable part of the link. For example, in the phrase, “go to Google,” Google is the anchor text.

The reason this is important is because you want to use your keywords as your anchor text on incoming links. So if you’re trying to rank for “gardening secrets,” then those two words should make up the anchor text for several of your backlinks.

What is a do-follow/no-follow link?

There are two types of “nofollow” attribute. The robots meta tag version –

<meta name="robots" content="nofollow" />

Monday, June 6, 2011

Lesson Three: Google and Page Rank

What is Page Rank?

Page Rank (PR) is a numeric value from 0-10 that Google assigns to your individual web pages, and it’s a measure of how important that page is. 

Google determines this importance by looking at how many other high quality, relevant pages link to a particular page. The more links – and the better quality those links are – the more “votes” a page gets in terms of importance. And the more “votes” a site gets, generally the higher the PR.

How often does Google update Page Rank?

It used to be every 3 months but it’s becoming more and more erratic.

Thursday, June 2, 2011

Lesson Two: Other factors about Advanced SEO

What other factors affect rankings besides backlinks?

Where you’re getting your links, the quality of these links, the relevancy of these links, how many links you have and what keywords you’re using as the anchor text all affect your rankings. But there are other factors that affect your ranking, including but not limited to:

  • On page optimization factors – this is how well you’ve optimized your tags, content, formatting, keyword proximity, site map, and links on your web page. This also includes whether you use your keywords at the top of your page and in your “alt” tags (both good things).
  • Having a lot outgoing or reciprocal links pointing to “bad” sites (like link farms) – can negatively impact rankings.
  • Whether you have unique content (which the SE’s like).
  • How frequently you update your site. Faster isn't necessarily better. Check what ranks well for your niche and aim to match it.
  • Whether your domain includes your primary keywords.
  • Your domain’s age, reputation, IP address and whether it’s a top level domain (e.g., a .com is better than a .info although probably not by much).
  • Shady practices such as keyword stuffing or using text that’s the same color as the background can negatively affect your rankings. Only an issue if your site gets manually inspected and you don't have a legitimate reason for it.
  • Showing one page to the search engines and other page to visitors negatively affects your rankings. (Cloaking and doorway pages.)
  • Frames negatively affect your rankings.
  • Using content that the search engines can’t read, like audios, flash, videos, graphics (without alt tags), etc.
  • Whether you have a robots.txt file that tells the search engine bots to stop crawling or indexing your site.

Tuesday, May 31, 2011

Lesson One: SEO Basics - what is, how it works..

What is SEO?

SEO = Search Engine Optimization, ie getting your site ranked higher so more people show up at your doorstep. In theory we’re interested in all search engines. In practice SEO = Google.

What's the difference between SEO and SEM?

While some people use SEO and SEM interchangeably, SEO (search engine optimization) is actually a part of SEM (search engine marketing). 

SEO refers to the process of using on and off page factors (typically free) to get your web pages ranked for your chosen keywords in order to get more search engine traffic to your sites. SEM takes it a step farther to include using paid search engine listings and paid inclusion to get more traffic to your websites.

Saturday, May 28, 2011

Master SEO Sheet REVEALED!

I've been focusing on SEO this month for my blog, and want to share an important and necessary recipe for SEO success that I've been using.

I want to share to you today, what I believe to be a complete ON PAGE SEO strategy that will help anyone progress towards acheieving first rank on the Google search engine. I've studied these techniques of which I am about to share with you today, from multiple top level internet marketing gurus on the web! 

Here are some important and necessary search engine optimization tips, in order to increase search engine rankings on Google!

Friday, May 27, 2011

Top 10 Facebook PPC marketing tips

Based on market research, close observation, and personally spending almost six figures in testing, here are the 10 MOST powerful Facebook ppc marketing tips you can learn and profit from today.

I felt it also necessary to lay-out some of the more costly mistakes I see made by marketers and small businesses make regularly as well.

1. Know your audience.

Too many jump into running ads way too soon without completing market research. You must know the ins and outs, demographics, keywords, and fine details about the local or global market you’re advertising in.

Here's an example:

I saw an add the other day that was geared toward dentists to the tune of “getting new customers.” The reality is, dentists don’t want new customers… they want NEW PATIENTS!

Thursday, May 26, 2011

The magic formula to make $10 - $20 a day with CPA Networks

I decided to share this valuable free information with all buddys: If you want to finally make money promoting CPA offers, then read how I started my career in CPA marketing. 

Now I had some unique and profitable strategy that will help you to kick-start your career in the CPA marketing.

1. Sign up first for some cpa marketing company

Why most people fail with autoblogging?

Some of my online properties are my autoblogs. I first learnt about autoblogging in the internet, created my first autoblogs with the help of the countless great posts here about autoblogs.

When I first learnt about autoblogging I was so excited: "Im going to create a blog that take care of himself and its going to take care of my financial future", I can't imagine a better way to make money than this!! Money machines here I come...

My first autoblog was banned from google in less than a month it was created. After that I thought autoblogging is a myth and kept away from these nusty-easy banned machines for about a year.

Tuesday, May 24, 2011

More than 140 Forums to Follow – Categorized by Niche and PR!

Participating in forums relevant to your niche is one of the best ways to get relevant and targeted traffic to your sites and blogs. Internet forums are so widely used and have thousands of members that ask questions and engage in discussions and that large audience can turn into targeted traffic that can lead to lots of sales and subscribers. If you have not utilized the power of forums in your Internet Marketing endeavors that you are really missing out.

Plus the fact that any good Internet marketing strategy involves a diverse backlink portfolio, so getting links from different IP’s and domains that are related to your site is the best way to higher SERP ranks, and forum sig links are decent places to get some links.

Posting in do-follow forums can give you a nice back link for link building and search engine optimization. The do-follow forum link comes from a link you set in the signature option of your profile, referred to as a sig link. This sig link appears at the bottom of your forum posts. So, every time you post that’s a back link! Remember to use a good anchor text for SEO but also make sure it is eye catching for the forum audience to get the click!

Make sure to read the TOS and Posting Rules to make sure that you will not get banned. Also check out all the topics available in the forum many of them have a section for website promotion, guides, articles and how-to’s where you can refer to your sites within the post itself.

Make sure to sound like an expert (no typos) this can bring lots of traffic! Getting targeted traffic from forum sites is one way to make money online right away, while waiting for SEO to take affect and SERP ranks for the organic traffic. Since most of the forum traffic is highly targeted they are much more likely to buy.

Monday, May 23, 2011

Simple strategies that you can do with SEO

If you are quite new in the online advertising field, you may not be too familiar yet with the many search engine optimization strategies that make your internet advertising campaign more effective. To guide you on your online marketing journey, here are a few simple search engine optimization strategies that can help you boost your website traffic generation efforts. 

The content of your articles will always spell the failure or success of your online advertising campaign, after all, what the customer needs is helpful information, data that they can use to alleviate their current situation, additional information on something that they already have preliminary knowledge on, or a very new and innovative process that will help them simplify what is normally hard for them – these are some of the contents that you want to delve on and discuss. Content is always king and nothing will beat an article like impeccable information. 

Strategies to increase conversions of organic keywords

After a week of website exposure via the different search engine optimization strategies, you will be able to bring in traffic into your website and that is when you need to get real busy by using Google Analytics or any other tracking tool to determine how your advertising fronts are doing in terms of driving traffic to your website and at the same time knowing the kind of traffic that is coming in. Your organic keywords are the bait that reels in the traffic and it would do you good to determine how each of these keywords are performing and which ones that you have chosen produce more results than the rest.

Knowing which specific organic keywords are really bringing in the proper targeted traffic will help you increase your conversion rates and eventually raise your website revenue generation. And In order to track your conversions via the use of your organic keywords do the following:

You first have to carefully select your keywords which are also your traffic sources. With the right keywords, you will also get the right kind of traffic, and reversely, choose the wrong one and all you will get is traffic with a very low conversion rate.

After laying out your keywords and placing them where they would be more effective, set a specific time frame for the usage of the keywords selected and the ideal exposure would be from 3 months up to half a year and that would be more than enough to determine whether the keyword that you chose will perform or not (bring in traffic and conversions at the same time). Once you have seen the statistics, then you can decide whether to maintain the current keyword or replace it with a new one.

On the options, select “Show: non-paid”. And then afterwards, click on either the Ecommerce tab of the Goal set tab and if you want to sort visits, you only have to click on the column title and this is quite important so that you would be able to sort the data in many ways and be able to interpret the many facets of your online campaign.

With a competent tracking tool, you would surely be able to see on what specific points of your campaign you need to get a move on and on what portions you need to maintain status quo since you are already doing perfectly well on that end. Without a monitoring setup, you would be campaigning blind, not knowing where you stand now and what the real status of your online company is.

With the proper tracking tool, you would be able to determine which steps you have to take next and what other options you have to mitigate on certain online advertising situations. And that is the reason why tracking is very essential in search engine optimization.

Saturday, May 21, 2011

Ways to promote your site or blog and get huge traffic with a bit of money?

1. AdWords: Google make billions of dollars every year from the AdWords-AdSense combo. Why is that? Because they work. Adwords is probably the most efficient method to generated raw traffic for your website. In order to get started you should create an account, add lots (by lots I mean hundreds if not thousands) of keywords that are related your site and set the maximum Pay-per-Click rate at $0.01. After that raise the rate by $0.01 every week or so until you start getting the desired amount of daily clicks. Notice that at lower bids the keywords will be reported as “Inactive for Search”. Do not worry about it, it just means that your ads will not appear on the search network (Google’s search results), but they will appear on the content network (websites of people that use AdSense).

2. Site-Specific AdWords: if you pay attention to the AdSense units you will see that most of them have a link titled “Advertise on this site”. This feature enables AdWords advertisers to create customized ads that will be displayed only on specific websites. Those ads work on a CPM (cost per 1000 impressions) rather than a CPC (cost per click) basis, but they can generate a good amount of very targeted traffic since you will be in control of where the ad will be displayed and of the message. You can get even better results if you use some creativity when designing the ads 

Forum Advertising Via Signature

Hello Everyone,

My next tip is actually very useful and can make you some cash without ever spending a dime.

Forum Advertising Via Signature

Step 1

Find a good offer to promote in a popular niche. For example, I have found success promoting "free ringtones" in my signature on forums based around popular teen music artists.

Example: Justin Beiber, Miley Cyrus, Vanessa Hudgens, The Jonas Brothers, and much more.

Friday, May 20, 2011

Get the most out of your Google Analytics

We all know that tracking our stats is absolutely crucial to be successful. Here are few tools I found on internet. Hope, it can help some people.

1. Social Media Metrics Greasemonkey Plugin For Google Analytics – it pulls the social media metrics right into Google Analytics Content Detail reports automatically, with links to the social media sites for your pages. It pulls in data from Digg, Sphinn, Mixx, Reddit, StumbleUpon, and, with more to come.

2. Get Email Alerts from Google Analytics – With this script, you can get an email when any of your websites drop in visit or page view counts (or anything else you want).

Thursday, May 19, 2011

My Favorite Marketing Model

Article Marketing
I publish to the main hubs, then I push links to those pages to grab more market share via Google.

Video Marketing
I publish my video's to the main hubs, then push links to them so they start ranking for competitive keywords

Media Buying
Once I have my ads created I go to the major media networks and start buying ad space. You can find cheap ad space that targets your market specifically, especially if you go direct with that publisher. I just recently got hundreds of thousands of impressions for only $300, which couldn't target my market any more.

PPC - Google, Yahoo, Facebook and Myspace
Grab all my keywords I want to target for Google and Yahoo! and drive traffic to landing page. For Facebook/Myspace, target my key demographic (learn how to do this...know your market, most don't know who they're targeting, just the "type" of person) and send them to landing page as well.

Send All Traffic to Capture Page
I send all traffic to landing page to capture email address then forward to sales page, if they buy, they're taken off the first list. If they don't, then I send follow-up emails to close the deal.

Then it's just a rinse and repeat when going into other markets, while creating bigger and better products within the current niches I'm in.

I also use some of the other tactics above, but the ones I outlines bring in the most traffic, specifically when they start to rank in Google.

PS - Once you've capped out with these methods, then next plan is go to the CPA networks and then blow it out of the water with traffic.

PSS - Don't forget to use direct mail to drive visitors and sales.

How to Make Winning Products (& Money) With $0 And No Internet Marketing Experience - 3 Easy Steps

I recently surveyed a list of mine and asked them what problems they were having, what questions they had with Internet Marketing.

Although about 70% of them wanted to know about traffic generation, I got one very different response that I wanted to address here because I know it’s a HUGE problem most beginners are struggling with.

In fact, it’s something that keeps a lot of people “beginners”, not making any real money online and it has a surprisingly simple fix.

Here’s the gist of the response I received (slightly reworded):

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