Based on market research, close observation, and personally spending almost six figures in testing, here are the 10 MOST powerful Facebook ppc marketing tips you can learn and profit from today.
I felt it also necessary to lay-out some of the more costly mistakes I see made by marketers and small businesses make regularly as well.
1. Know your audience.
Too many jump into running ads way too soon without completing market research. You must know the ins and outs, demographics, keywords, and fine details about the local or global market you’re advertising in.
Here's an example:
I saw an add the other day that was geared toward dentists to the tune of “getting new customers.” The reality is, dentists don’t want new customers… they want NEW PATIENTS!