Lesson Five: Advanced Link Building

What is link velocity?

This refers to how quickly you gain backlinks. For best results, maintain a consistent link velocity.

Most importantly don’t build a load of backlinks (especially with fast indexation techniques) and then stop. Google sees this as a news article that was interesting for a short period of time but no longer relevant so stops ranking it. “Too many links” or “links built too fast” are rarely a problem but inconsistency is.


Can I build links too fast?

Yes and no. If you’ve got a brand new domain name and you fire up some of the more powerful link spamming automation software you’ll get you domain flagged quicker than you can say, “help me my site is gone”.

If you’re building links manually or controlling your usage of serious spam software you’ll be hard pushed to build links too fast on any domain that’s already been aged a bit. Just be consistent.

If you think you can build links too fast on any site here’s an experiment for you next time you’re having a slow weekend. Go out and buy the fastest, spammiest link building software you can lay your hands on and pick a Wikipedia article that currently ranks quite well. Go nuts. All you will do is strengthen its position.

Lesson Three: Google and Page Rank

What is Page Rank?

Page Rank (PR) is a numeric value from 0-10 that Google assigns to your individual web pages, and it’s a measure of how important that page is. 

Google determines this importance by looking at how many other high quality, relevant pages link to a particular page. The more links – and the better quality those links are – the more “votes” a page gets in terms of importance. And the more “votes” a site gets, generally the higher the PR.


How often does Google update Page Rank?

It used to be every 3 months but it’s becoming more and more erratic.